Can Morgan Wallen do it again?
Two years ago, he became the brightest star in country music, and one of most notable new hitmakers in the music industry overall, when his “Dangerous: The Double Album” became a streaming blockbuster and held the No. 1 spot on Billboard’s album chart for 10 weeks straight. That success came even as Wallen faced an industry rebuke — including his temporary removal from country radio playlists — after the singer was caught on tape using a racial slur.
Now his latest release, the 36-track “One Thing at a Time,” has notched six weeks at the chart’s peak spot, and shows no sign of slowing down. In its most recent week, it had the equivalent of 167,000 sales in the United States, including 211 million streams and 6,000 copies of the album sold as a complete unit. For weeks, nothing has come close to challenging its position.
And so far, “One Thing” is posting even better numbers than “Dangerous” did. Over its first six weeks, “Dangerous” has had just under 1 billion streams, or an average of about 33 million for each of the 30 tracks on its standard edition. “One Thing” is currently at 1.7 billion streams, or 48 million per track.
How long can Wallen hold at the top? So far his biggest challenger on next week’s chart is Metallica, whose latest album, “72 Seasons,” was released on Friday.
Also this week, the Michigan rapper NF opens at No. 2 with “Hope,” his fifth studio album, which had the equivalent of 123,000 sales, including 57 million streams and 80,500 copies sold as a complete package.
Taylor Swift’s “Midnights” is No. 3, SZA’s “SOS” is No. 4 and Melanie Martinez’s “Portals” drops three spots to No. 5 in its second week out.